Are you looking for the best ways to get customers into your retail space? You need to consider the following visual merchandising tricks for ultimate success (source: Lee-Merchandising.com.au).
1. Product Grouping
You need to boost your customers’ imaginations by grouping products. For instance, you can group together items with a similar use, type size, color scheme or price. Your customers will have an idea of what to do with whatever they purchase. You can try grouping 3 products to create a perfect balance and symmetry.
2. Activate All The Senses
Visual merchandising might focus on the aesthetics but you need to activate and engage all the senses if you want to be successful. Here are some useful ways to play with your customers’ senses.
a) Smell – It will activate their memory and shoppers can connect on a more emotional level. You can find a scent that makes your customers get in the right frame of mind.
b) Hearing – Customers can interact differently in your store depending on the music in play. You should choose slower and softer music to reduce the customers’ paces around the store.
c) Taste – If your store is selling drinks or food, you should have some samples out.
d) Sight – You should include visual cues such as balance, color and lighting to direct your customers to specific displays and products in your store.
e) Touch – When they are in your store, customers can feel and touch different things to assess the texture. Don’t put items out of arm’s reach but rather in their line of sight.
3. Use The Right Signage
With the right signage, your customers will know what’s being sold in the store and if there are any promotions available. You can also use signage to direct them to different areas of the store. For instance, if the store is clearing out some low inventory products, you can direct your customers there.
Signage will also provide the required support to the grouped products. For instance, if there is a recently released cookbook, you can use a huge store sign to announce it. Even better, you can group the cookbook with a few ingredients to get customers to notice your products.
A rule of thumb when it comes to store signage is that it should be short and to the point. The signs should be very easy to read and match the exact theme of your store. Basically, your signage should be in line with your brand colors, theme and message.
4. Social Media
Part of merchandising is getting customers to your store in the first place and that’s where social media comes in handy. You need to be active on social media and respond to your customer queries whenever possible. You should also consider putting up a few pictures of your products so that customers can know what you’re selling. Once you get them through the door, use the tips mentioned above for the best results.
Visit http://www.lee-merchandising.com.au/ for the best information on merchandising and how to get the best results out of it.